Real Estate Agent Direct Mail Marketing

How Real Estate Agent Direct Mail Marketing Can Increase Your Business

According to the US Postal Service, 98% of consumers bring in their mail the day it’s delivered, and 77% sort through it immediately. Now, imagine a piece of Real Estate Agent Direct Mail strategically delivered to one of those consumers, filled with information that addresses one of their immediate needs. It’s like scheduling a face-to-face meeting with your ideal consumer, since Direct Mail gets you literally in the front door!

If you are a Real Estate Agent in Orange County, California searching for the most effective way to reach your clients and prospects, Real Estate Agent Direct Mail Marketing may be the answer you’re looking for. Here are some ways Direct Mail Marketing can effectively increase your business…

* Hit your target.
Determine who you’re trying to reach and focus on reaching them. Mass advertising can be expensive and isn’t always an option for small businesses. By contacting only your ideal client through targeted Direct Mail Marketing, you eliminate unnecessary marketing efforts and drastically increase your return on investment.

* Connect on a personal level.
Addressing your clients by name, and offering them service based on their needs, forges an automatic connection which makes them more likely to respond. In fact, 55% of consumers “look forward” to discovering the mail they receive, and you want to ensure your piece is there for them to discover.

* Customize it your way.
Infusing the unique traits of your business into your Real Estate Agent Direct Mail Marketing pieces is easy, and you can customize your program the way you want. Some examples of customization include showcasing real estate accomplishments, informing readers of market trends, or simply wishing them a happy holiday!

* Give them something to hold on to.
Physically placing your message in your customers’ hands engages them in a tactile way, and providing them with useful information encourages them to interact with you and keep your piece handy.

* Track your success.
Real Estate Agent Direct Mail Marketing is one of the few media channels that allows you to track the success of your campaign, and it’s as simple as counting the responses you received from that particular piece. By tracking and analyzing your results, you can make the necessary adjustments to your program to generate more leads.

The key to building a strong brand as a Real Estate Agent in Orange County, California and increasing that brand’s value is consistent, regular marketing, and Direct Mail marketing pieces are an easy, cost-effective way to do this. Connect to your target client today with Direct Mail marketing and increase your business!

Times Have Changed For Network Marketing – 5 Tips to Ease the Pain

Are you are a network marketer who is failing miserably and considering quitting because the methods you are using are not yielding any results? Or maybe you already have quit but the dream in your heart of having both time and money just won’t die.

Does this story sound familiar to you? A man is introduced to network marketing by his high school buddy who he just heard from out of the blue. We will call that man Bob. Bob immediately falls in love with the entire concept of network marketing: a lifestyle with both time and money and the idea of helping others be successful along the way. Bob has a very big dream in his heart. He wants to be home to raise his children himself and make enough money to allow his wife to quit her draining job. Bob has a very strong work ethic and he follows all directions from his upline. He and his wife make a list of 100 people. They are so excited to be able to help so many people. The upline sponsor helps Bob to tell all his friends and family but what’s this? They aren’t excited? They aren’t blown away? They aren’t interested in this amazing opportunity? The upline says not to fear because there is a rule. It’s called the three foot rule. All we have to do is tell anyone who comes within three feet of us about our amazing opportunity. Bob is great at this rule because he loves to talk and meet new people. The only problem is most of the people within three feet of Bob feel a little uncomfortable and don’t want to talk business with a complete stranger. All along the way there are weekly meetings held 30-60 miles from Bob’s home. Bob always attends and his wife attends when they can get a babysitter. There are sacrifices that have to be made but it’s okay because it is for the dream Bob has in his heart. Bob is able to sponsor people but they leave as quickly as they come in. His wife, now a stay-at-home wife and mother of 3, is beginning to wonder if ultimate success is really possible. Bob refuses to quit. He is not a quitter. He says to his wife, “You only fail when you quit.”

Can you relate to this scenario? It has been an industry standard to make the famous list or tell anyone with a pulse about your amazing opportunity. This can lead to uncomfortable and frustrating situations. However, you can breath a sigh of relief because there is a new way, a better way.

The internet has made this new way of marketing possible. You no longer market your opportunity because people do not like to be sold. You market yourself because people follow leaders not business opportunities. It’s now easier than ever to reach a massive amount of people at a click of a button. You can join social communities set up specifically to network and make friends. You can post videos on youtube. You can create your own web page, post blogs and drive traffic directly to you.

The options for promoting yourself are limitless and the biggest bonus is that you are leveraging your time. You might be thinking that you don’t have the computer skills to do any of that. The great news is that there are people out there that can teach you all you need to know to get started and it is usually extremely cost effective or free. The times are changing. There is no longer a need to make a list, enforce the three foot rule or attend weekly hotel meetings. That is what some might consider “old school” methods in our modern age of technology. We are in a new era thanks to the internet.

So once you are ready to turn your network marketing business around, what is the first step? Here are 5 simple ways to help you ease the pain of change:

1) Become an expert at being you. Many companies are big on duplication. People do follow people but it’s important to be true to yourself. Everyone has something unique to offer to this world and this industry. Don’t get caught up on trying to be just like your upline. Which leads me to the next important step.

2) Educate yourself. Take time to read self-improvement books every day. Incorporate this as part of your routine. You will soon develop the skills to become a leader in the industry. Also educate yourself on the skills and techniques that are necessary to become efficient at internet marketing. Technology is now the cornerstone of network marketing.

3) Embrace technology. There are many ways to market yourself on the internet. It can be overwhelming. Find a leader that will train you and guide you in the right direction. You can work on one method at a time and soon find your niche.

4) Apply the new techniques you are learning during early mornings and evenings when you are unable to do your normal sales producing tasks. Don’t spend valuable daylight hours doing computer work or research. Continue with what has previously been working for you but expand your knowledge and your skills during down time. That is a mistake easily made because the internet is so vast you can literally spend hours on one thing.

5) Be a member of a team that supports your desires for building an on-line business. There are many great network marketing teams that are building successful organizations. If you are currently on a team that does not promote new school techniques, do your research. Consider what is most important to you in your network marketing career. Find a team that excels in the way you want to build your business.

If you have a heart for network marketing but you are tired and frustrated, don’t give up. I was reminded about not giving up while watching the Olympics. Shawn Johnson was receiving her gold medal for her routine on the balance beam. One of the announcers asked Tim Dagget, a gymnastic gold medalist in the 1984 Olympics, “What is going through your mind when you are getting your gold medal?” Tim’s reply was, “You think about all the times when it would have been okay to quit but you just didn’t give up on your dreams.”

Writing for Direct Mail – Harnessing the Power of Powerlessness

Dear Business-Builder,

Earlier this week, I found myself on a conference call with a client’s marketing team.

Our mission was to brainstorm major themes and leads for a direct mail promotion to promote a print newsletter on personal health. We began as we often do, talking about what our prospects want and trying to figure out the ways in which our product fulfills those desires.

We talked about how health newsletter subscribers really only want two things:

1) A cure for what ails them, and …

2) Ways to avoid health problems that terrify them.

We talked about how, in order to be successful, our direct mail promotion needed to offer intriguing NEW solutions — things our prospects haven’t heard of before.

We talked about how our prospects have matured tremendously since the “early days” in the early 1990s …

How they’re more knowledgeable, more experienced and more skeptical than ever …

And how our direct mail promotion needs to be packed with undeniable proof that these new things really will work for them.

Just when we had pretty much finished the list of things we wanted our promotion to contain and do, a member of my client’s marketing team cleared his throat (he does that a lot).

And what he said will boost response on this direct mail promotion by at least 50 percent — probably much more.

What’s more, I’m convinced that if every direct marketer in America followed his advice, our national GDP would double virtually overnight.

But before I tell you what he said, let’s lay a little groundwork …


Love him or hate him, you have to admit: Rush Limbaugh is a phenomenon.

Rush doesn’t promise riches, better health, social status, to ease your daily workload or to get you dates. In fact, he never offers anyone one single benefit or present a single “Reason Why” listening to him or reading him will improve your life in any way.

And yet, 20 million Americans religiously tune into his daily radio broadcasts. Hundreds of thousands subscribe to his newsletter. And masses rush to bookstores and snap up every book he writes.

In short, Rush has broken every “rule” of effective advertising and direct marketing — and he’s become a billionaire (or darned close to it) anyway!

How does he do it?

A year or so ago, Limbaugh himself gave us the answer in an issue of his newsletter …

“The first year of my radio program callers would tell me how thrilled they were that there was finally somebody in the national media who expressed what they believed. For decades, conservatives had seen their values laughed at, impugned, run down. My radio program validated thinking that existed all over America …”

Put simply, Rush makes millions because he offers his followers something they value more than money: Validation — and the emotional release it brings with it.

Until they discovered Mr. Limaugh, his devotees were frustrated with politicians, the media and the direction in which they felt our culture was headed. But they had no voice. No power to change things. And worst of all, no outlet for the frustration and anger born of their powerlessness.


Nearly all of us feel powerless at some time or another — and that powerlessness causes frustration and even anger to well up inside us. And unless we find an outlet, those negative emotions gnaw away at us.

Psychiatrists have long known that powerlessness — the feeling that we are not in control of things that directly impact our personal lives — is a major cause of both aggressive behavior and depression.

And many medical studies have even linked the frustration, anger and rage that powerlessness causes with weakened immune response and frequent physical illnesses.

That’s where Rush comes in. He understands that millions of conservative Americans disagree with and are worried about the direction our government and/or society are taking — and feel powerless to “make things right.” And his magic is in providing a much-needed OUTLET for these pent-up negative feelings.

>> By acknowledging his audience’s deepest and most intense emotions, Rush validates them …

>> By expressing their feelings in ways that get heads nodding and listeners laughing, he gives his followers desperately needed emotional release …

>> … And his followers reward him handsomely by buying just about everything the man produces or plugs!

In short, like any good business person, Limbaugh provides a product that brings value to people’s lives and that they’re willing to pay for.

And although Rush’s product is both invisible and intangible, the emotional release he delivers is worth far more to his followers than the money they pay to get it!


Now, you gotta ask yourself: If Rush can make a gazillion samolians selling nothing BUT emotional release …

How much more money could you make including an element of emotional release in your next promotion?

…Which brings me back to my friend’s response-doubling suggestion …

My friend observed that every one of the most successful direct mail promotions ever created for the newsletter industry was emotional, edgy, even angry.

More specifically , he pointed out that each of these promotions was written in the voice of the editor — and that in each case, the editor was riled up about … well, something on the reader’s behalf.

And you know what? He was 100% correctomundo!

Every single grand-slam home-run promotion I’ve ever written — whether for investment newsletters, health newsletters, books on personal finance and even nutritional supplements has that one thing in common:

Each one acknowledged, validated and put my prospect’s sense of powerlessness — and the negative emotions he had about his powerlessness — into words.

And by doing that, each of these blockbuster controls:

1) Provided an emotional outlet for my prospects that made them eager enough for more that they bought my product and …

2) Positioned my ersatz author NOT as a salesman, but as the prospect’s friend, advocate and champion — and in the process completely neutralized my prospects “anti-salesman” defenses.

And you know what? This simple technique can work wonders for YOU — no matter what you’re selling!

>> Put your sales copy into the voice of an advocate who acknowledges and validates your prospect’s sense of powerlessness, his frustrations and his anger …

>> … Who provides an OUTLET for those pent-up frustrations by expressing them in ways that get the prospect’s head nodding and even get him chuckling …

>> … And then does something even “The Great Rushbo” can’t do — demonstrate how the advocate’s product will permanently relieve the prospect of these negative feelings …

… And you’ve probably got a HUGE winner on your hands!


Creating a sales message that harnesses this powerful technique is as easy as 1-2-3-4:

1. Identify the enemy — and make it personal! No matter what you sell, there’s somebody out there in the same, a similar, or a competing field who’s doing your prospect wrong.

In alternative health, it’s probably dimwitted and greedy mainstream doctors and surgeons and drug company fat cats.

In the investment field, it could be greedy brokers, idiotic self-appointed experts and “talking heads” on TV investment shows — once, I even lampooned Fed Chairman Alan Greenspan. My prospects loved it!

In the personal finance field, it could be money-hungry bankers … heartless tax collectors … and everyone else who assumes that your money is really their money.

What enemy is making YOUR prospects feel powerless, insulted, frustrated and angry?

Whoever it is, personalize the enemy. It’s not half as much fun lampooning hospitals, drug companies, banks and the IRS as it is skinning the greedy jerks who run them!


2. Identify the things “the enemy” does that frustrate or anger your prospect, insult his intelligence or render him powerless.

Does the enemy hide important information from your prospect? Does he lie to him outright? Does he treat your prospect as if he’s a dunce?

Is he arrogant and self-important — an authority figure just begging to be brought down a couple of pegs? Is he a sneak thief who nickels and dimes your prospect half to death?

List as many offenses as you possibly can.


3. Pinpoint how YOU feel about these kinds of people — and how you would feel if someone did these things to you.

Then express those feelings more articulately and with greater emotional power than your prospect possibly could.


4. Position your figurehead and his/her product as being the solution to the negative things the enemy does AND the balm that soothes the negative emotions your prospects has about them!

Make your author righteously indignant — and explain why he or she is absolutely livid about the way the prospect is being treated.

Say everything your prospect would just LOVE to tell the enemy. If you feel it’s appropriate, call him names if you like.


Last year, in a promotion on the Vioxx scandal, I had a sidebar with the headline …

Modern-Day Murder-For-Hire Ring BUSTED!

Beneath that headline, I had pictures of the CEOs of Merk and Pfizer — and the story (taken from internal company emails printed in The Wall Street Journal) about how they knew all along that COX-2 inhibitors Vioxx, Bextra and Celebrex would kill people, but promoted them anyway, just to make a fast buck.

Now, I am NOT suggesting that you accuse your competitor of murder — or say anything else that might get you sued for libel.

But to paraphrase Barry Goldwater, “Extremism in the pursuit of your prospect’s well-being is no vice.”

Hope this helps!