Real Estate Agent Direct Mail Marketing

How Real Estate Agent Direct Mail Marketing Can Increase Your Business

According to the US Postal Service, 98% of consumers bring in their mail the day it’s delivered, and 77% sort through it immediately. Now, imagine a piece of Real Estate Agent Direct Mail strategically delivered to one of those consumers, filled with information that addresses one of their immediate needs. It’s like scheduling a face-to-face meeting with your ideal consumer, since Direct Mail gets you literally in the front door!

If you are a Real Estate Agent in Orange County, California searching for the most effective way to reach your clients and prospects, Real Estate Agent Direct Mail Marketing may be the answer you’re looking for. Here are some ways Direct Mail Marketing can effectively increase your business…

* Hit your target.
Determine who you’re trying to reach and focus on reaching them. Mass advertising can be expensive and isn’t always an option for small businesses. By contacting only your ideal client through targeted Direct Mail Marketing, you eliminate unnecessary marketing efforts and drastically increase your return on investment.

* Connect on a personal level.
Addressing your clients by name, and offering them service based on their needs, forges an automatic connection which makes them more likely to respond. In fact, 55% of consumers “look forward” to discovering the mail they receive, and you want to ensure your piece is there for them to discover.

* Customize it your way.
Infusing the unique traits of your business into your Real Estate Agent Direct Mail Marketing pieces is easy, and you can customize your program the way you want. Some examples of customization include showcasing real estate accomplishments, informing readers of market trends, or simply wishing them a happy holiday!

* Give them something to hold on to.
Physically placing your message in your customers’ hands engages them in a tactile way, and providing them with useful information encourages them to interact with you and keep your piece handy.

* Track your success.
Real Estate Agent Direct Mail Marketing is one of the few media channels that allows you to track the success of your campaign, and it’s as simple as counting the responses you received from that particular piece. By tracking and analyzing your results, you can make the necessary adjustments to your program to generate more leads.

The key to building a strong brand as a Real Estate Agent in Orange County, California and increasing that brand’s value is consistent, regular marketing, and Direct Mail marketing pieces are an easy, cost-effective way to do this. Connect to your target client today with Direct Mail marketing and increase your business!