Are you are a network marketer who is failing miserably and considering quitting because the methods you are using are not yielding any results? Or maybe you already have quit but the dream in your heart of having both time and money just won’t die.
Does this story sound familiar to you? A man is introduced to network marketing by his high school buddy who he just heard from out of the blue. We will call that man Bob. Bob immediately falls in love with the entire concept of network marketing: a lifestyle with both time and money and the idea of helping others be successful along the way. Bob has a very big dream in his heart. He wants to be home to raise his children himself and make enough money to allow his wife to quit her draining job. Bob has a very strong work ethic and he follows all directions from his upline. He and his wife make a list of 100 people. They are so excited to be able to help so many people. The upline sponsor helps Bob to tell all his friends and family but what’s this? They aren’t excited? They aren’t blown away? They aren’t interested in this amazing opportunity? The upline says not to fear because there is a rule. It’s called the three foot rule. All we have to do is tell anyone who comes within three feet of us about our amazing opportunity. Bob is great at this rule because he loves to talk and meet new people. The only problem is most of the people within three feet of Bob feel a little uncomfortable and don’t want to talk business with a complete stranger. All along the way there are weekly meetings held 30-60 miles from Bob’s home. Bob always attends and his wife attends when they can get a babysitter. There are sacrifices that have to be made but it’s okay because it is for the dream Bob has in his heart. Bob is able to sponsor people but they leave as quickly as they come in. His wife, now a stay-at-home wife and mother of 3, is beginning to wonder if ultimate success is really possible. Bob refuses to quit. He is not a quitter. He says to his wife, “You only fail when you quit.”
Can you relate to this scenario? It has been an industry standard to make the famous list or tell anyone with a pulse about your amazing opportunity. This can lead to uncomfortable and frustrating situations. However, you can breath a sigh of relief because there is a new way, a better way.
The internet has made this new way of marketing possible. You no longer market your opportunity because people do not like to be sold. You market yourself because people follow leaders not business opportunities. It’s now easier than ever to reach a massive amount of people at a click of a button. You can join social communities set up specifically to network and make friends. You can post videos on youtube. You can create your own web page, post blogs and drive traffic directly to you.
The options for promoting yourself are limitless and the biggest bonus is that you are leveraging your time. You might be thinking that you don’t have the computer skills to do any of that. The great news is that there are people out there that can teach you all you need to know to get started and it is usually extremely cost effective or free. The times are changing. There is no longer a need to make a list, enforce the three foot rule or attend weekly hotel meetings. That is what some might consider “old school” methods in our modern age of technology. We are in a new era thanks to the internet.
So once you are ready to turn your network marketing business around, what is the first step? Here are 5 simple ways to help you ease the pain of change:
1) Become an expert at being you. Many companies are big on duplication. People do follow people but it’s important to be true to yourself. Everyone has something unique to offer to this world and this industry. Don’t get caught up on trying to be just like your upline. Which leads me to the next important step.
2) Educate yourself. Take time to read self-improvement books every day. Incorporate this as part of your routine. You will soon develop the skills to become a leader in the industry. Also educate yourself on the skills and techniques that are necessary to become efficient at internet marketing. Technology is now the cornerstone of network marketing.
3) Embrace technology. There are many ways to market yourself on the internet. It can be overwhelming. Find a leader that will train you and guide you in the right direction. You can work on one method at a time and soon find your niche.
4) Apply the new techniques you are learning during early mornings and evenings when you are unable to do your normal sales producing tasks. Don’t spend valuable daylight hours doing computer work or research. Continue with what has previously been working for you but expand your knowledge and your skills during down time. That is a mistake easily made because the internet is so vast you can literally spend hours on one thing.
5) Be a member of a team that supports your desires for building an on-line business. There are many great network marketing teams that are building successful organizations. If you are currently on a team that does not promote new school techniques, do your research. Consider what is most important to you in your network marketing career. Find a team that excels in the way you want to build your business.
If you have a heart for network marketing but you are tired and frustrated, don’t give up. I was reminded about not giving up while watching the Olympics. Shawn Johnson was receiving her gold medal for her routine on the balance beam. One of the announcers asked Tim Dagget, a gymnastic gold medalist in the 1984 Olympics, “What is going through your mind when you are getting your gold medal?” Tim’s reply was, “You think about all the times when it would have been okay to quit but you just didn’t give up on your dreams.”